AskMe Grocery forayed into gourmet foods

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Online grocery delivery firm AskMe Grocery is foraying into high-margin gourmet foods category, a move aimed at arresting dipping average orders on its platform. The company expects gourmet foods to account for about 10 per cent of its targetted Rs 1,800 crore GMV (worth of merchandise to be sold through its platform) this year.

"Gourmet is an exciting category. There is strong demand but the supply is often not available everywhere.

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